LG AI ThinQ Smart TV vs Samsung Smart TV

Do the terms “Smart TVs”, “AI TVs”, “ThinQ”, “UHD”, “FHD”, “4K” confuse you? do you feel lost in the world of TVs not knowing what TV is best for you? Well, we are here to help you. In this comparison here we analyze the Smart TVs of LG AI ThinQ line, Samsung Smart TVs.

Compare What is it? LG AI ThinQ Smart TV vs Samsung Smart TV

What is an AI TV?

AI stands for Artificial Intelligence, and TVS also have it. AI touches all the aspects of the TV, AI TVs have special processors that enhance picture and sound quality. LG and Samsung  incorporate “AI” in smart TVs. AI makes TVs recognize voice commands, enhance picture and sound quality. Some of the examples of the voice commands are “Launch Game Console”, “Show my Photos of Grand Canyon on Google Photo”, “Switch to Discover China”, “Show me a video for running”, “Change to Cinema Mode”, “Connect to sound bar” and more. Apart from the “voice recognition” there are other benefits of AI that affect the picture quality and the sound quality of the TV. The AI in TV makes use of Machine learning principles to enhance the quality.

AI in LG TVs

LG promotes its ThinQ AI range with the call-to-action “AI Picture”, “AI Sound” and “AI Smart”.

AI in Samsung’s Smart TVs

Samsung uses AI (to enhance picture and sound) in its QLED 8K range. In this comparison article we will only stick to the “SMART” TVs offered by Samsung.

What is a Smart TV?

Smart TV on the other hand is a TV that is connected to the internet and has all the Web 2.0 features. A Smart TV combines  a computer, television and a setup box. Unlike traditional TVs that can play only the “cable” content, Smart TVs can play content from the internet, Over-the-top media service, streaming media and on-demand media. To put it in the Indian perspective, you can watch cable TV, Netflix, Amazon Stick and more.

How does AI TV work?

Please read this article here on AnalyticsIndiaMag.com to get the complete idea on Artificial Intelligence in TVs.

So whats the connection between Smart TVs and AI TVs?

All AI TVs are SMART but not all SMART TVs have the Artificial Intelligence feature. Smart TVs as defined above can be connected to the internet and streaming media services. Smart TVs are more popular than AI TVs in general because they let you connect to wide range of broadcasters (which is what people want). Smart TVs do not have a dedicated processor which AI TVs have.

How does Smart TV work?

Again we are not here to talk about Smart TVs alone, please refer to this article on TomsGuide.com to know about Smart TVs in details.

Compare Resolutions offered by LG AI ThinQ, Samsung Smart TVs

LG AI ThinQ TVs come in HD, Full HD (FHD), Ultra HD (UHD) and Super UHD (NanoCell) resolutions. Obviously the HD versions are more popular as they are cheaper. Remember the AI features in the HD, FHD and UHD TVs with LED displays is limited to Conversational AI, “Voice Recognition” through Google Assistant and Alexa. I comparison Samsung Smart TVs come in HD, FHD, UHD resolutions.

Compare Displays: LG ThinQ AI vs Smart Samsung TV

The AI functionality is manifested more prominently in the TVs that feature OLED, QLED, 4/8K and NanoCell displays. While the Smart TVs pre-dominantly feature LED displays. When we talk of AI in TVs we cannot exclude the display technology, it is the display where the artificial intelligence has got a role to play apart from voice recognition.

Compare AI Features: LG AI ThinQ vs Samsung 8K AI Upscaling

LG AI ThinQ Picture Quality and Brightness

LG ThinQ AI OLED TVs feature α9 Intelligent Processor that analyzes millions of real world content embedded in its memory and uses the deep learning algorithm to enhance the quality of the pictures and sound. The AI recognizes and infers the quality of the original image. The AI in the LG ThinQ TVs automatically adjusts the brightness thanks to the light sensors that detects the ambient light in the room and the AI does the rest.

LG AI ThinQ Enhancing the Sound Quality

“Tailored Sound Powered by New Intelligence” is how LG describes the AI Sound feature of its OLED ThinQ TV range. The AI makes it possible for the processor to recognize the various sounds. So it automatically improves the sound coming from a news anchor. The α9 Intelligent Processor is able to distinguish between the audio genres and optimize the sound effects relevant to that genre. AI Acoustic Tuning algorithm uses spatial recognition to understand your spatial position in the room and then adjust the sound for optimal results.

Samsung 8K AI Upscaling

SAMSUNG has got its own proprietary AI technology powering the QLED range of TVs. To the heart of the AI technology is the AI Quantum Processor 8K. Using its proprietary AI technology the processor upscales different types sources and resolutions to 8K quality through machine learning.


It is clear from the above comparison that the LG ThinQ AI has a clear edge over the Samsung 8K.

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